MiMo - London’s most talked about underground house night.
By admin on Jun 10, 2008 in DJs and Producers, Events
Since the successful launch at the Cross in December 2006, MiMo has grown into one of London’s most talked about up and coming underground house music events. Their recent gigs have been jam packed with up for it clubbers who have created a second to none atmosphere.
Today we catch up with Chris Jones, the promoter behind the MiMo brand, to find out what MiMo is all about and what they’ve got planned this summer.
The following is a transcript of selected questions within the interview. To hear the full interview, please download the audio file using the “Quick links” box at the top right of this page.
Chris, you’re the promoter behind MiMo and you run it with a couple of other guys, Can you tell us a bit about when MiMo was first created and what your reasons were for starting the night?
Sure. We started MiMo back in December 2006. We launched it at The Cross with our friends at Pukka Up. We hosted the middle room there for the Boxing Day event. It was a wicked, wicked night. The crowds were in all night. We initially set up the night to just have fun, get all my friends who were DJs together, play some good music and get all of our friends there to party. It all kind of escalated from that really.
Can you tell us what you think makes a really good venue?
Well, in my opinion, the number one thing is great door staff. The most important thing to a clubber is how they’re feeling when they enter the building. If you’ve got friendly door staff it’s going to help dramatically. A wicked sound system, quick bar staff and plenty of room to dance are all equally important.
Aside from playing in London you also play at Mango in Reading. Is it different playing to a crowd in Reading compared to a London crowd?
Yeah, London clubbers generally tend to be a little more clued up so you can play a bit more underground there. Sometimes in Reading you have to play towards the edge of stuff that they might be more aware of, as they’re not so musically educated. However, the nights up there are always busy, and the crowd always react to what we play and the music is completely different to what other nights are playing in the area.
What would you say is the best thing about being a DJ?
The anticipation of the event is what I like. Walking into the building, checking out the vibe and seeing what’s going on. I’m constantly thinking and adapting in my head about what I’m going to be playing, where I’m going to take the crowd on their musical journey. That’s the buzz I get out of it, you know? Taking people through lots of different styles of music and really getting into their heads and allowing them to enjoy themselves.
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