Party like the Night Owl that you are!
By admin on Jun 23, 2008 in Events
Established at the beginning of the year, Night Owl Promotions strive to bring you the finest house and electro through both established and rising DJ talent. At every Night Owl party you can expect a friendly and totally up for it crowd. It has been their crowd that has seen them go from strength to strength, and allowed the promoting duo to bring in some of the biggest names around including Steve Smart and Simon Dale from Kiss FM.
I managed to catch a few minutes with brothers Dean and Charlie to find out how Night Owl first came about, what exciting plans they have for the summer and the future of the brand.
The following is a transcript of selected questions within the interview. To hear the full interview, please download the audio file using the “Quick links” box at the top right of this page.
Nightowl promotions is a bit of a strange name, where did the name comr from and what’s it all about?
Charlie: Dean mostly came up with the name, we thought about owls coming out at night
Dean: Being night owls ourselves, it seemed like the right thing to have as a name. We’re up partying all night
You’ve only been running events in London for just over 6 months, but you guys have been going out and having it large for some while. What’s been your favorite venue in London over the years?
Dean: It’s a tough one.
Charlie:Turnmills was always a favorite for me.
Dean:Turnmills was good. I still really like Ministry, I think it’s one of the clubs that consistently put on big line-ups with a great sound system.
Charlie: It’s well laid out as well.
When you guys are thinking about your parties and how you’re going to put them together. What sorts of things do you think about?
Charlie:Obviously music plays a huge [art in it. That’s what it’s all about. You’ve got to tap into yuor crowd, realise what your crowd wants and supply the djs that the crowd want to see. For us it’s important to ensure we enjoy the music as well. That’s why we started the parties. We want to throw a party that we’d want to go to.
What are the plans for night owl over the coming years? Where do you want it to end up?
Charlie: I think for the next year, we’re happy just building. It’s a slow process, we’re building our parties, taking each step as it comes.
Dean: We don’t want to run before we can walk.
Charlie: Eventually we’d like to take it as global as possible and create a strong brand.
Dean: Whilst we do that, though, we still need to keep in mind why we started and why we do it, and that is to party. We don’t ever want to get so big that we lose sight of that.
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